TacoTime

TacoTime has been doing its thing since the ’60s, but the brief was to make it feel fresh for a new generation.

That meant building an entire TacoTime dining room from scratch and channeling David Fincher-level obsession over salsa viscosity, cheese stretch and the ideal burrito dunk. Across two days, we squeezed in more than 20 macro food and live-action setups, using rotating plate rigs, super-macro pushes and dolly zooms to make every Crisp Burrito look absurdly good.

Behind camera, our food stylists and culinary team kept a steady stream of burritos, quesadillas and fresh ingredients ready for their close-ups while the rest of us bounced between four talent setups and a very ambitious shot list. By wrap, the burritos had gotten more touch-ups than a K-pop idol before an album cover shoot.