TOURISM Santa Fe

Margarita Trail

Turns out the best way to see Santa Fe might be one margarita at a time. For TOURISM Santa Fe and Vladimir Jones’ Margarita Trail, Hall Pass Productions hopped between luxury resorts, adobe bars and Canyon Road patios to prove there’s no single way to do it. We shot the Silver Coin at Inn of the Anasazi, the Holy Margarita at Bishop’s Lodge and the Smoking Bull at El Farol, all while chasing good light and keeping every glass looking like it had just been poured.

In post, we mixed bartender macros, candid friend moments, city textures and the Margarita Trail passport into a fast-moving tour of Santa Fe. Proof that sometimes the best way to explore a city is one salt rim at a time.

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