Colorado Springs Utilities

Water conservation messaging can get preachy fast. So Colorado Springs Utilities and Hall Pass gave the job to a meditating lawn frog instead.

For “The Ways of the Water,” Hall Pass Productions directed, shot and finished a campaign built around Sage, the Lawn Master Frog, whose deadpan wisdom called out everything from watering pavement to feeding hot dogs to plastic flamingos.

We fabricated Sage from scratch, gave him swappable eyes for maximum side-eye, then built his little world with custom-painted props, engraved stones and precisely timed sprinkler gags. For a guy committed to stillness, he kept production extremely busy.