Alpine Bank

Alpine Bank wanted to stand out in a category full of firm handshakes and people smiling at laptops. So we decided to grow a forest through downtown instead.

For the “Not your everyday bank. Your bank for every day.” campaign, Hall Pass Productions built a cinematic world where blue spruce trees pushed through city streets and led people toward the life milestones Alpine Bank helps make possible every day. Hall Pass Productions shot the live action across Denver and the Rockies, then worked with Amsterdam VFX house Deadpixel to make the trees feel less like CGI and more like Colorado had simply decided to reclaim the sidewalk. The result? Not-your-everyday landscaping for a not-your-everyday bank.