Brand Campaign
BOK Financial and Hall Pass had two very different stories to tell. “Room with a View” lived in the world of lake houses, paddleboards, wood-fired cooking and generational planning. “Got One of Those?” followed entrepreneurs building businesses out of warehouses, trucks and whatever space they could get their hands on.
To make both worlds feel real, California had to do a little acting of its own, standing in for Texas, Oklahoma, Colorado, Arizona and Kansas. Over two days, we moved between offices, dirt roads, lake houses, Jeeps, Ram trucks and a ’78 Ford F-100, making one state look like five. In post, we brought the two worlds together without sanding off what made either one interesting.
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